Tuesday, July 12, 2016

REVOPTIMUM, SHIFTS HIGH PERCENTAGE OF SALES AWAY FROM THE OTAS TO THE HOTEL’S DIRECT BOOKING ENGINE.

With the recent discussion in the hospitality industry on how hotels are finding ways to reduce dependency on the online travel agencies, RevOptimum implemented a strategy to convert more leisure travels shopping online to book direct with the hotel, versus the costly stream of third party channels. “RevOptimum primary client base are the independent hoteliers and owners, so we understand the challenges that come with reducing costs per reservation and driving more direct sales.” Said Scott Frothingham, RevOptimum Founder and CEO.

For instance, added Frothingham, “One of our clients had the greatest success with this strategy within the past 4-month slow period of the year. This client is an independent 4-star hotel located on the beach in South Florida and RevOptimum was able to move a very high percentage from the Online Travel Agent to the hotels booking engine (based on a year-over-year comparison).”

Unlike other Revenue Management Companies, RevOptimum not only maintains the hotels’ parity amongst all channels, but has solutions of shifting around parity to help move share. Of the several strategies RevOptimum implements, one of the most successful is offering more value direct at parity pricing; “about two-thirds of the shift came from this Value Add”, said Frothingham.

RevOptimum - Hotel Revenue Management services provide independent hotel operators and owners a personalized service; taking a holistic approach to ensure your hotel gains optimal Revenue Performance. If you’re interested in learning more on how RevOptimum can help your hotel, please email Info@RevOptimum.com

Monday, June 6, 2016

HOTEL REVENUE GROWTH BY REVOPTIMUM – UNIQUE YIELD STRATEGIES

Positioning hotels to reach a productive market share in the global marketplace is a challenging mission. The competitive edge in the hospitality business creates difficulty to obtain a productive RevPAR competitive pricing, distribution management, yield strategies and therefore leaves a large amount of hotels with low revenues. 

While the situation is complex to solve, RevOptimum, the leading specialists in Revenue Management services, will work with hotels to optimize their sales and increase their hotel income.
As the hotel market experts, RevOptimum adapts to each hotel case, personalizing the Revenue Management structures to create unmatched strategies and place the hotel at prime position within the global market.
RevOptimum is a company specializing in Hotel Revenue Management, with a vast experience in the hotel industry. The Company’s Yield tactics are unparalleled and hard to compare to other Revenue Management Consulting services yet that their approaches are unique and tailored exclusively to every hotel’s success. “There is not a single revenue management strategy that has been repeated from one hotel to another; at least not in the case of RevOptimum; we have truly reinvented the wheel of hotel Revenue Management, we mold each strategy to our clients,” Says Scott Frothingham, RevOptimum CEO, “that is what it makes us so unique and meticulous at increasing hotel revenues.”
Proven results are the successful Revenue Management of numerous independent hotel chains and resorts throughout U.S.A. and hotels in Latin America & Europe that RevOptimum has managed with over $1 billion dollars in revenues for their clients since 2008.
Hotels interested in becoming a RevOptimum client can visit http://www.RevOptimum.com

Wednesday, May 18, 2016