Yield Management has been an advantage to the hospitality industry since its initial stages and is currently powering the hotel revenues to the maximum.
It consists of pricing strategies and business analytics by evaluating sales trends and predicting results with the help of historical synopses, rate tactics and strategies to maximize revenues. The Theory of Yield Management- a derivative of Revenue Management, is the optimization of economic variables.
Revenue Management is a comprehensive planning and implementation system, including in-depth analysis and forecasting, while Yield Management is the price optimization factor.
By implementing principles of Yield Management in the hotel industry, hotels can maximize business revenues as follows:
It consists of pricing strategies and business analytics by evaluating sales trends and predicting results with the help of historical synopses, rate tactics and strategies to maximize revenues. The Theory of Yield Management- a derivative of Revenue Management, is the optimization of economic variables.
Revenue Management is a comprehensive planning and implementation system, including in-depth analysis and forecasting, while Yield Management is the price optimization factor.
By implementing principles of Yield Management in the hotel industry, hotels can maximize business revenues as follows:
- Pricing: by adapting the room rates based on market demand.
- Inventory distribution: through carefully managing rooms reservation.
- Marketing strategy: via increasing exposure and linking to various distribution channels to sell rooms at maximum price potential.
With RevOptimum’s Revenue Management strategies, independent hotels see immediate RevPar and GopPar results. RevOptimum’s expertise in Yield Management and Revenue Management utilize innovative & proven methodology to increase the hotel's exposure with better placement, reviews content and improve distribution. The results yield higher bottom-line revenue at any level of demand. RevOptimum is a hotel Revenue Management company, that excels at revenue generation, successful tactics and proven strategies that are the principle of Yield Management in the hotel industry.
