With the recent discussion in the hospitality industry on how hotels are finding ways to reduce dependency on the online travel agencies, RevOptimum implemented a strategy to convert more leisure travels shopping online to book direct with the hotel, versus the costly stream of third party channels. “RevOptimum primary client base are the independent hoteliers and owners, so we understand the challenges that come with reducing costs per reservation and driving more direct sales.” Said Scott Frothingham, RevOptimum Founder and CEO.
For instance, added Frothingham, “One of our clients had the greatest success with this strategy within the past 4-month slow period of the year. This client is an independent 4-star hotel located on the beach in South Florida and RevOptimum was able to move a very high percentage from the Online Travel Agent to the hotels booking engine (based on a year-over-year comparison).”
Unlike other Revenue Management Companies, RevOptimum not only maintains the hotels’ parity amongst all channels, but has solutions of shifting around parity to help move share. Of the several strategies RevOptimum implements, one of the most successful is offering more value direct at parity pricing; “about two-thirds of the shift came from this Value Add”, said Frothingham.
RevOptimum - Hotel Revenue Management services provide independent hotel operators and owners a personalized service; taking a holistic approach to ensure your hotel gains optimal Revenue Performance. If you’re interested in learning more on how RevOptimum can help your hotel, please email Info@RevOptimum.com
